Enhance your shopping experience at Westfield centers in Australia and New Zealand with the Westfield ANZ app, a one-stop digital companion designed to offer a multitude of benefits and personalized features. It empowers users to make the most of each visit to Westfield by providing an assortment of exclusive advantages at their fingertips.

Revel in an array of member-only perks, including extended complimentary parking at selected locations, and be among the first to learn about retailer promotions as they unfold. Furthermore, gain insider access to special events, promotions, and competitions tailored to your local Westfield center.

Westfield ANZ is a location-based augmented reality (AR) game that leverages the Westfield shopping centres across Australia and New Zealand as its game board. Players navigate the physical Westfield locations, using their mobile devices to interact with virtual elements overlaid onto the real world through AR technology. The core gameplay loop involves exploration, discovery, and collection. Players might need to find hidden virtual objects, complete challenges at specific stores, or interact with AR characters that appear within the shopping centre. These activities often reward players with points, virtual currency, or in-game items.

The game aims to enhance the shopping experience by gamifying it. It encourages players to explore different parts of the Westfield centres, potentially leading them to discover new stores and promotions they might not have otherwise encountered. The social aspect is also important, with potential features for competing with friends or other players on leaderboards, forming teams to tackle challenges, or even trading virtual items. By combining the real-world shopping environment with the engaging elements of AR gaming, Westfield ANZ seeks to create a more immersive and interactive experience for shoppers, driving foot traffic and increasing engagement with the Westfield brand.