Nasty Gal began in a tiny apartment in San Francisco, where we sold our first vintage item via an eBay account. Fast forward to 2022 and we’re on our way to globalisation, offering everything from underground trends, vintage-inspired pieces, and lovingly crafted clothing.

Download our app for easy-breezy online shopping at your fingertips. Your first port of call for all things fashion, culture, and lifestyle, shop always-relevant staples and trophy pieces to carry you from sunrise to sundown.

Discover womens clothing and plus size clothing for the culture shakers, tastemakers, rebels, free spirits, and rule-breakers. Affordable clothing and quality designs to wear now, and treasure forever. Shop our stellar edit of dresses for women and statement shoes to go with, that transition effortlessly from relaxed coffee dates to cocktails at happy hour. Versatile clothes for everyday wear and extra special wear, like that bridesmaid invitation you just accepted, and swimwear for long-awaited vacays under the sun.

Easy to use, fast, and with exclusive offers waiting, shopping just got easier (and a whole lot slicker) with the Nasty Gal app. Check out with speed, track your order at any time, and keep up with your fave pieces by adding them to your wishlist. Plus, stay in the loop with notifications on our latest collections and early access to edits.

We are storytellers on an endless pursuit for adventure and exploration. A platform for discovery, we lead and never follow, sharing our discoveries with the world, because #NastyGalsDoItBetter.

Just some of the benefits you’ll find on our app:

• Fast & Secure Checkout – so you can shop with speed and ease.

• Track Your Order – keep up with your order as it heads your way.

• Wishlist – save your fave Nasty pieces and pick back up where you left off later with our handy wishlist tool.

• Stay in the loop – our handy notifications ensure you’re the first to know of any exclusive offers, early access to edits, and our latest collabs.

Nasty Gal, an online fashion retailer founded by Sophia Amoruso in 2006, rose from humble beginnings to become a global fashion powerhouse. Amoruso, a self-proclaimed "eBay junkie," started the company by selling vintage clothing on the online auction site.

Early Success and Expansion

Nasty Gal quickly gained traction due to its unique and affordable vintage pieces. As the business grew, Amoruso expanded the product line to include contemporary and original designs. In 2012, Nasty Gal launched its own in-house label, which became a significant revenue driver.

Cultural Impact and Celebrity Endorsements

Nasty Gal's edgy and feminine aesthetic resonated with a growing number of fashion-forward customers. The brand became synonymous with the "bad girl" image, attracting a loyal following of young women who embraced the company's rebellious spirit. Nasty Gal's success was further boosted by endorsements from celebrities such as Rihanna, Miley Cyrus, and Beyoncé.

Acquisition and Restructuring

In 2017, Nasty Gal filed for Chapter 11 bankruptcy due to rapid expansion and operational challenges. The company was acquired by Boohoo Group, a British online retailer, which restructured the business and relaunched the brand in 2019.

Rebranding and Focus on Sustainability

Under Boohoo's ownership, Nasty Gal underwent a rebranding to reflect a more inclusive and sustainable approach to fashion. The company introduced eco-friendly materials, ethical production practices, and a wider range of sizes to cater to a diverse customer base.

Current Status and Future Outlook

Today, Nasty Gal continues to be a leading online fashion destination. The brand offers a curated selection of clothing, accessories, and footwear that caters to a wide range of tastes and styles. Nasty Gal's commitment to inclusivity and sustainability has solidified its position as a forward-thinking fashion brand.

With a strong online presence and a growing physical retail footprint, Nasty Gal is well-positioned to continue its growth trajectory in the years to come. The brand's unique blend of edgy and feminine aesthetics, combined with its focus on inclusivity and sustainability, ensures its relevance in the ever-evolving fashion landscape.