The Advertiser app delivers the latest news and biggest stories as they happen, from our team of award-winning journalists in South Australia, Australia and the globe.

Get a read on today with our breadth of content, award-winning journalism and trusted local perspectives. We are proud to tell the incredible stories every hour of every day with The Advertiser app.

Subscribers of The Advertiser (other than Today's Paper digital replica subscribers) will have access to:

PERSONALISE YOUR NEWS FEED

Set your local news area, follow journalists and topics, plus your favourite sporting codes and teams. All of your customised preferences will appear on the home screen so you can get straight to what matters to you.

CUSTOMISED NOTIFICATIONS

Receive alerts on the stories that matter most as they happen. Tailor your notifications from a range of topics from breaking news, sport and entertainment to business updates and lifestyle.

READ TODAY’S PAPER ON YOUR DEVICE

Read the paper on the go with the digital replica of today’s newspaper. Access to the paper anytime, anywhere with the digital replica of the paper, as it’s printed.

DISCOVER OUR RANGE OF PODCASTS

Explore and listen to a wide range of podcasts from our team of dedicated journalists across the News+ network.

The Advertiser app for mobile and tablet is free to download, however to gain full access to the app's content and features simply subscribe for Member-only access.

Member-only access gives you full digital access to thousands of subscriber only stories, the digital replica of the paper, puzzles and more of what you love.

How to gain full access to the app's content and features:

1) Members to The Advertiser (other than subscribers to Today's Paper digital replica) can log in to the app when prompted using their membership details; or,

2) Become a member by subscribing through the app

For full Terms and Conditions please visit https://news-networkeditorial.s3-ap-southeast-2.amazonaws.com/mhr/tandcs/tcs_tc.html and our Privacy Policy, please visit preferences.news.com.au

Please note: This app features Nielsen’s proprietary measurement software which will allow you to contribute to market research. Please see www.nielsen.com/digitalprivacy for more information.

Overview

The Advertiser is a board game designed for 2-4 players, ages 10 and up. The game simulates the competitive advertising industry, where players aim to build and manage their own advertising agencies.

Gameplay

The game board represents a city, divided into districts. Each player starts with a small agency in one district. Players take turns rolling dice to move around the board, landing on spaces that trigger various actions.

Actions

* Buy Media: Players can purchase advertising space in different media channels, such as newspapers, billboards, and TV.

* Hire Staff: Players can hire employees with specialized skills, such as copywriters, designers, and account executives.

* Create Ads: Players design and produce advertising campaigns, targeting specific demographics and markets.

* Run Campaigns: Players run their advertising campaigns, aiming to increase their brand awareness and market share.

* Acquire Clients: Players can acquire new clients by pitching their advertising services and meeting their marketing needs.

Victory Conditions

The game ends when one player reaches a predetermined number of victory points. Victory points are awarded for acquiring clients, running successful advertising campaigns, and building a reputable agency.

Strategy

Winning in The Advertiser requires a combination of strategy and luck. Players must carefully consider the following factors:

* Market Research: Identify the target audience and their media consumption habits.

* Media Selection: Choose the right media channels to reach the desired audience.

* Campaign Design: Create effective and persuasive advertising campaigns that resonate with consumers.

* Client Management: Build strong relationships with clients and fulfill their marketing objectives.

* Resource Allocation: Manage resources wisely, balancing spending on media, staff, and campaign production.

Conclusion

The Advertiser is an engaging and challenging game that simulates the fast-paced and competitive world of advertising. It requires players to think strategically, adapt to changing market conditions, and effectively manage their resources. The game is suitable for both casual and experienced gamers, offering a fun and educational experience about the advertising industry.