I used to sneer and now I learn frame by frame! Forced advertising for 30 seconds on oil pipe

　　Google recently tested a new ad format on the YouTube platform, with content of "not skippable ads" up to 30 seconds, which is different from the current buffered ads that are mainly 15 seconds or 6 seconds.

According to Search Engine Land, this long ad was originally only available for premium versions purchased through YouTube Reservation, but is now being expanded to general advertising. Advertisers can serve through keywords and audience targeting, which is consistent with the current in-stream advertising model.

Anthony Higman, founder and CEO of Advertising Agency ADSQUIRE, said on LinkedIn that ads cannot be skipped in 15 seconds have always been favored by advertisers because they take into account viewing rates and user tolerance. He further pointed out: "We believe that 30-second ad users will also choose to watch."

　The new form is still in the beta stage and has not been widely implemented, but whether it will affect user experience and adhesion remains to be seen.