"Borderlands 4" pricing attracts great acid and special acid. Officials say that the game must be worth it.

May 23 2025

  The treasure-grabbing shooter "Borderlands" series developed by Gearbox Software has always had many fans around the world, and the latest work "Borderlands 4" is also expected to meet players around the world on September 13 this year.

But recently, when Gearbox Software CEO Randy Pitchford responded to the question of whether the game's price would rise, he said that if he was a "real fan" he would buy "Borderlands 4" caused controversy, and many netizens did not buy it.

Some netizens even handed Randy Pitchford's response to AI to rewrite it into CEO Handsome Jack's style in "Borderless Land". It also attracted Randy Pitchford to respond in person, saying that it must be "good value for money".

The controversy this time around the highly anticipated pricing strategy of "Borderlands 4" is mainly due to the recent recent CEO of developer Gearbox Software Randy Pitchford responding to netizens' not wanting "Borderlands 4" to rise to 80. In the US dollar, he said: "If you are a real fan, you will find a way to buy it!" and shared his experience of working and saving money to buy games when he was a child: "I received the lowest salary, but I still found a way to buy it." This remark aroused strong dissatisfaction among netizens, and related controversies continued to ferment on the Internet.

So someone thought of Handsome Jack, CEO of the Borderlands series, and handed Randy Pitchford's statement to AI, allowing AI to simulate Handsome Jack's tone to generate a sarcastic statement, which was very sarcastic to Randy Pitchford's response.

Unexpectedly, Randy Pitchford was also drawn out to respond, saying that this series of storms was not his intention, and he also treated everyone's love and support for the Gearbox development team very humbly. He is doing his best to hand over "Borderlands 4" to the players, and said confidently: "This is the best "Borderlands" ever, and it must be worth the money!"

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