Xiaomi's future goals: No. 1 in the world of mobile phones, top 3 in China, and 5 in the world of automobiles

May 25 2025

  Recently, Midea Group Chairman Fang Hongbo revealed some important information about Xiaomi's future goals in an interview.

Fang Hongbo mentioned that last year, Xiaomi President Lu Weibing made a special visit to Midea and showed a PPT, which elaborated on Xiaomi's strategic plan for the next few years - within three years, mobile phone sales will strive to be the world's number one; within ten years, the automobile business will enter the world's top five; in the field of home appliances, Xiaomi strives to enter the top three in China within three years.

Faced with such a grand blueprint, Fang Hongbo said half-jokingly: "I almost asked him, which one of Midea, Gree, and Haier are going to squeeze down?" Although it was a joke, not only did he reveal surprise, but he also had deep concerns about Xiaomi's impact.

  In addition, at the Xiaomi 15th anniversary strategic new product launch conference on the evening of May 22, Xiaomi founder, chairman and CEO Lei Jun announced that Xiaomi is expected to invest 200 billion yuan in research and development in the next five years (2026-2030).

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