The final trial of Mihayou’s unfair competition case against Pinduoduo! Pinduoduo compensates 1 million yuan
According to the Ministry of Legal Affairs of Mihayou, recently, the unfair competition case between Mihayou and Shanghai Xunmeng Information Technology Co., Ltd. (i.e. "Pinduoduo") has ushered in the final judgment of the second instance.
Previously, during daily inspections, Mihayou found that a large number of videos borrowing the materials of "Genshin Impact" to attract traffic to Pinduoduo App have emerged on multiple online platforms. These videos all claim that "you can buy 10,000 raw stones for 1 yuan" and also have activity links installed. After the player clicks on the link, he will be directed to the Pinduoduo App download interface and then downloads the app to participate in the lottery.
However, after entering the event interface, the player found that he could not get the raw stone through the lottery, and could only draw the "entertainment subsidy" in the Pinduoduo App. After in-depth investigation, it turned out that Pinduoduo released the "Genshin Impact" game theme task on the video platform. It not only provides video production reference materials and fixed language, but also recruits short video bloggers for commercial promotion, requiring bloggers to mount activity links of "1 yuan to grab 10,000 yuan for raw stones" in the video or comment area to attract new traffic for Pinduoduo App.
This kind of promotional content is very easy for players to mistakenly believe that Mihayou and Pinduoduo have a specific cooperative relationship, which has caused serious damage to Mihayou's goodwill. Therefore, Mihayou quickly filed a lawsuit, demanding that Pinduoduo stop infringement and compensate for the corresponding losses. After the trial, the first instance court determined that Pinduoduo's behavior constituted false publicity and unfair competition, and sentenced him to compensation of 350,000 yuan. Both the plaintiff and the defendant were dissatisfied with the judgment and filed an appeal.
In May 2025, the Zhejiang Higher People's Court made the final judgment in the second instance. The court determined that the combination of "Genshin Impact" and "Raw Stone" and related "Genshin Impact" game characters can correspond to the "Genshin Impact" game, and these logos are "having a certain influence" logos. Pinduoduo uses the overall use of "Genshin Impact" and "Raw Stone" and other logos subjectively, there is intention to cling to it, objectively, it is easy for the public to mistakenly believe that it has a specific relationship with Mihayou, which constitutes counterfeiting and confusing behavior.
At the same time, the court determined that the "1 yuan robbery of 10,000 yuan" activity constituted false propaganda. Pinduoduo has no objection to the inability to provide the game currency of "raw stones". The promotion of "grabbing 10,000 yuan for 1 yuan" in its product link is seriously inconsistent with the actual situation. This publicity behavior takes advantage of the popularity of Mihayou-related game elements, with the purpose of gaining players' attention to Pinduoduo, misleading consumers to a certain extent, and causing traffic losses to Mihayou.
In addition, after Mihayou sent a lawyer's letter to inform him of unfair competition, Pinduoduo's related infringement continued and profited from the increase in App downloads or link clicks. Therefore, the court held that the amount of compensation should be increased. In the end, the court ordered Pinduoduo to immediately stop the infringement, publicly publish a statement in the China Intellectual Property News to eliminate the impact, and compensate Mihayou for economic losses and reasonable expenses for rights protection of 1 million yuan.
