Asus ROG Xbox Ally series handheld consoles, the latest news on pre-order dates and prices

　　The pre-order arrangement and price information of the two handheld consoles jointly created by Asus ROG and Xbox - ROG Xbox Ally and the high-end model Ally X have gradually become clear.

　　According to the well-known Dealabs whistleblower, the two devices will officially start pre-order on August 20, 2025. This time coincides with the eve of the opening of the Cologne Games Exhibition - the day after the live broadcast of the exhibition "Opening Night" and the first day of the live broadcast of the official Xbox exhibition, with a clear strategic layout.

　In terms of price, this revelation confirms the market rumors in the previous weeks: the flagship Xbox Ally X is priced at 899 euros (approximately RMB 7,500, converted at the current exchange rate), while the basic Xbox Ally is 599 euros (approximately RMB 5,000). Although the specific release date has not been officially announced, rumors in the industry generally point to the official launch in October 2025.

The in-depth binding of this pre-order node to the Cologne Game Exhibition may indicate that Microsoft will use the popularity of the world's top game exhibitions to build momentum for the new generation of Xbox handheld consoles. The clarity of the pricing strategy also marks the substantial implementation stage of ASUS's joint cooperation with Xbox.