Implemented? Steam new rules prohibit adult games from using "early experience" mode

Sep 02 2025

Recently, game developer GalewindG posted on the X platform on August 31 that the game "Heavy Hearts" he developed was rejected when submitting a Steam listing application.

  GalewindG then released a screenshot from the Steam developer backend, which showed the following notification:

  Thank you for your patience with this additional review. Unfortunately, your application failed to pass the review, please resubmit the review application in the future.

  Failed reason:

  We cannot make games containing adult content use the "Early Experience" mode. You need to prepare the ontology without "early experience" content and resubmit it to review when the game is about to be officially launched.

 It should be noted that this policy currently only applies to newly submitted adult content games after August 30. There are still many similar games on the Steam platform that are in the "early experience" stage that are still being sold normally and have not been affected.

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