The domestic "Nezha 2" was postponed to June 30 for four times, with a global box office of over 15.8 billion!

　　On May 21, the film company of the movie "Nezha: The Devil Child's Trouble" (hereinafter referred to as "Nezha 2") announced that the key was postponed for the fourth time, and the film will be released until June 30. As of 16:00 on that day, the cumulative box office of the film (including pre-sales) has exceeded 15.858 billion yuan, ranking fifth in the global film history box office list, and becoming the most eye-catching phenomenon-level work in the Chinese film market in 2025.

　　Since its release on January 29, "Nezha 2" has extended the screening cycle three times. This postponement will cover the Dragon Boat Festival and subsequent weekends, further tapping the long-tail box office potential. According to the data from the Lighthouse Professional Edition, the film's current daily box office remains at the 5 million yuan magnitude, accounting for more than 12% of the film schedule, and remains strongly competitive under the attacks of new films such as "Crazy Max: The Goddess of the Furious" and "Doraemon: Nobita's Earth Symphony".

Industry analysis, this postponement aims to continue the popularity of the film and also give up market space for new domestic animation films during the summer season. A theater manager revealed: "The parent-child audience and family fun attributes of "Nezha 2" are highly consistent with the Dragon Boat Festival, and are expected to usher in a new round of movie viewing."

As of May 21, the global box office of "Nezha 2" reached 15.858 billion yuan, surpassing "The Wandering Earth 2" (15.85 billion yuan) to top the box office of Chinese film history, and ranked among the top three in the global animated film box office, second only to "Frozen 2" (1.66 billion US dollars) and "Superman Movement 2" (1.24 billion US dollars). This achievement not only marks the first time that domestic animation has exceeded the 15 billion box office mark, but also allows the Chinese film industry to occupy a place in the global market.

　　The explosive growth of the film directly drives the industry to recover. In the first quarter of 2025, the national box office surged by 49.1% year-on-year, of which "Nezha 2" contributed more than 30%. The producer Light Media, with the film's revenue in the first quarter of 2.975 billion yuan, its net profit soared by 374.79% year-on-year, its stock price rose 128% from the beginning of the year, and its market value exceeded 80 billion yuan. .

Although "Nezha 2" has extended its release cycle to June 30 for the fourth time, this decision has triggered polarized discussions on social media.

Some netizens criticized the continued delay of the film, believing that it "over-consuming the enthusiasm of the audience", and some voices questioned the film's "willing any means to impact the box office championship."

　　After the related topic, Gaozan comments pointed directly at the film's business strategy: "The food is too ugly after several delays."

　　A netizen even asked sharply: "Do you have to turn the box office data to the world's number one before you can stop?"

　　But there are also supportive opinions among the controversy. Some viewers showed up and said: "I just took my child to watch it for the second time last week, and there were many family viewers in the theater, which means there is still demand in the market." Some overseas students welcomed the decision to postpone the decision: "I can finally see it before returning to China during the summer vacation. This is so friendly to overseas parties!"

Industry insiders analyzed that the delay strategy of the film may be due to multiple considerations: on the one hand, the lack of top domestic animations during the Dragon Boat Festival, and extended screenings can fill the market gap; on the other hand, behind the 15.8 billion box office is the huge demand for viewing in the sinking market, and some viewers in third- and fourth-tier cities have not yet completed the viewing of the movie.

　　It is worth noting that the key extension of "Nezha 2" has surpassed the commercial behavior itself and has become a cutting edge for observing the ecology of the Chinese film market. In the game between "content is king" and "box office first", how to balance artistic value and commercial interests may continue to trigger industry discussion.

　　I wonder if you have watched "Nezha 2"? What do you think about this postponement? Welcome to express your opinions in the comment section.