Nintendo releases the short film "Animal Crossing"! Inciting heated discussion among netizens

Recently, Nintendo released a mysterious short video of only 9 seconds on its official US social account on June 25, 2025. In the video, "It's a collection! The character of Animal Crossing is sitting indoors with headphones, paired with Lo-fi-style music and "Vibing" copywriting, which has aroused many associations among players.

This is the first time Nintendo has released content related to "Animal Crossing" since last year. The clip quickly triggered heated discussions on the Internet and has been viewed in total for 8.2 million times.

Some veteran players immediately linked the Lo-fi music in the video with the world-renowned YouTube channel "Lofi Girl", speculating that Nintendo may launch cross-border cooperation, or add music elements to new works, such as homemade background music broadcasts, Lo-fi players and other new functions.

Players are talking about "Collection! The expectation of the follow-up works of Animal Crossing is beyond words.

As of now, Nintendo has not announced any plans for the development or release of new works. However, it has recently been revealed that the company plans to hold a Nintendo Direct live broadcast with Switch 2 as the main axis in July, and may use the new "Animal Crossing" series as the finale.

This also makes the short film interpreted as a warm-up signal. Especially in the context of the hot sales of Switch 2, launching new blockbuster IP works has significant positive benefits for the brand strategy.