"Battlefield 6" taunts "Call of Duty"! Celebrity lineup interprets skin meme

　　In the latest live-action trailer released by Battlefield 6 recently, unabashedly teased the competitor's Call of Duty series. Through the clever arrangement of celebrity cameo appearances, EA clearly positioned "Battlefield 6" as a direct competitor of "Call of Duty", focusing on catering to the group of players who prefer military simulation aesthetics and refuse fancy decorations.

From Kit Harrington, Ace Coober to Helena Burham Carter and Idris Elba, Activision has long relied on celebrity marketing to promote the "Call of Duty" series. The live trailer released by "Battlefield 6" exaggeratedly deconstructs this marketing strategy from concept to form of expression.

This two-minute promotional video that predicts that the game will be released in mid-October has opened with four stars: actor Zach Efron, NBA star Jimmy Butler, country singer Morgan Warren and British fighting player Paddy Pimbright. They wear custom tactical equipment and hold weapons with extremely exaggerated skins - a distinct allusion to the dazzling decorative style that Call of Duty has praised in recent years. After a series of dramatic slow-motion close-ups, Efron said, "We are only going for one big thing, one big thing--" and the entire group of people was bombarded by missiles.

　　The metaphor continues to extend: a regular military squad representing the style of "Battlefield 6" will appear immediately. When the team member asked "who was that", the companion responded calmly and "no matter". Regardless of whether the symbolic meaning behind this line can be realized, EA clearly declares its head-on stance with Call of Duty through this short film, providing alternative options for players who are tired of or always reject the gorgeous style of the Activision series.

After the trailer was launched, it exceeded 500,000 views in only a few hours on the YouTube platform. Among the thousands of comments, players appreciate the creative concept. Messages such as "It's time to add chicken legs to the marketing department" and "EA marketing team accurately grasped the proposition" were highly praised.