CASIO launches a new style to commemorate the 30th anniversary of Evangelion

　　CASIO officially announced to commemorate the 30th anniversary of Japan's iconic animated work "Neon Genesis Evangelion", and launched a new co-branded G-SHOCK watch. In the product announcement, the factory detailed the design concept, specification details, accessories and packaging directions, release time and purchase precautions of the joint model, and simultaneously released sample photos and product descriptions, clearly indicating that this is an authorized official joint product, aiming to pay tribute to the classic world view and visual aesthetics of animation with the daily accessories of the watch.

　　This joint model G-SHOCK draws a lot of visual elements and representative colors of "Evangelion" in terms of appearance design. The overall shape uses the solid shell and impact-resistant structure of G-SHOCK. At the same time, visual dark patterns such as body color matching, mechanism markings and series of iconic symbols are incorporated into the details of the bezel, strap and dial. The official product description points out that the case and strap are made of CASIO's common high-strength resin material, which has the consistent impact and water resistance of G-SHOCK; the surface glass is made of mineral glass or reinforced glass to ensure wear resistance and clear appearance. The product description emphasizes that the color matching and pointer design of the dial will be distinguished based on the body or character theme of the paying tribute. Some details will be printed with the "EVA" related logo or hidden number as a unique mark for collection direction.

In terms of functional configuration, the co-branded model maintains the versatility of G-SHOCK, including basic timing, alarm clock, world time, countdown timer and other common practical functions; some special models will also be equipped with practical upgrades such as LED backlight, shock-resistant structure optimization, and enhanced battery life. The official description also mentioned that in order to enhance the collection value of the commemorative model, the packaging design has also been made: the joint model will be accompanied by a special outer box engraved with the Evangelion pattern or commemorative text and an internal display tray. The packaging tone and decorative pattern are consistent with the theme of the watch, and the overall presentation of a collection and packaging experience that is both professional and displayable. The product page also indicates that some versions may be accompanied by a limited book card or number certificate. As a certificate of authenticity and limited number of the product, whether the quantity is limited and numbered shall be subject to the official announcement.

　　About the sale and purchase channels, CASIO lists the predetermined sales time and purchase channels in the announcement, including official online malls, designated physical retail channels and some authorized agent stores. The product page also lists the purchase precautions, reminding consumers that the pictures of such joint products are mostly illustrated by test works, and the final product may vary in painting or some details; in addition, some channels may have a single purchase restriction or reservation mechanism, and buyers need to pay attention to the booking rules and shipment arrangements of each channel. The official also suggested in the announcement that consumers who are interested in purchasing place orders through the CASIO official and authorized retail channels when the sales are opened, and pay attention to information such as shipment time, logistics methods and after-sales service.

In terms of copyright and authorization, the announcement clearly marked the ownership of the original work of "Evangelion" and the relevant rights, and stated that this joint document is a cooperative project officially authorized by the original copyright owner. CASIO also mentioned that the design and final color of the product have been reviewed and confirmed by the copyright owner to ensure that the joint product respects the original setting and brand image in visual presentation. If the purchaser finds that the product is missing, damaged or obviously defective when receiving the goods, CASIO recommends that the replacement or return request be made according to the customer service procedures of the purchase channel, and the official and the agent will assist in the processing based on the purchase record and quality inspection process.

This joint release is also accompanied by a series of publicity activities and media display arrangements. The official will display physical samples in designated channels or offline display activities before and after the start of sale, so that consumers and media can view product details up close. In addition, some promotional activities may include interviews with development teams or designers, disclosure of production highlights, or offline experience opportunities such as theme pop-up shops/displays, further allowing movie fans and watch collectors to experience the creative concept behind the joint design. The announcement also reminds overseas consumers to pay attention to the differences in regional sales arrangements and localized release time, and instructs overseas agents to announce official purchase details in accordance with local regulations and logistics conditions.