I dare not let go of sensitive gestures! iPhone Air Korean official website does not have "pinch" animation

　　Apple iPhone 17 series was officially released, and the official website added a one-handed pinch animation effect to the iPhone Air to highlight its light and thin design. Some netizens discovered that this animation effect did not appear on the Korean official website. At present, no Apple's official website in other regions has been found to cancel the animation, and this adjustment is expected to be only aimed at the Korean market.

Previously, the "two-finger pointing" gesture of the Apple Watch in 2023 was interpreted by some public opinion as "insulting male physiological characteristics" in South Korea, and triggered a wave of boycotts. McDonald's and KFC were once strongly disgusted by Korean netizens for using similar pinch gestures in advertisements, and even offline protests broke out (such as pulling banners to call for boycott McDonald's). Therefore, Apple's move is seen as a preventive measure to avoid repeating the same mistakes.

Apple's removal of one-handed pinch animation on its official website in South Korea this time is also a response to local cultural sensitivity. Although this move may be due to careful consideration of market opinion, it also demonstrates the flexibility of the brand in global marketing.