Blizzard's world's first offline store settled in Hangzhou, opening a new chapter of immersive experience

Recently, the gaming industry has received exciting news: Blizzard's first offline retail store officially opened trial business in Hangzhou on September 25. This store, located in Building C3, Phoenix Creative International, Yichuang Town, Zhuangtang Street, Xihu District, Hangzhou, provides a brand new immersive experience space for game enthusiasts, marking an important step forward in expanding offline player interaction mode.

　　The store is open from 10:30 to 18:30 every Monday to Sunday. The store design continues the profound dark Chinese aesthetics of Blizzard Games, and the overall layout to the detailed decoration incorporates a rich oriental mythological color. Among them, a large-scale installation with the theme of Zhong Kui riding a tiger has become the most eye-catching visual focus in the store, attracting a large number of players to stop and take photos. In addition, the realistic yellow eyebrows and Erlang Shen statues, as well as posters and figures of the main characters of the game, show the unique artistic charm of the game in all aspects.

For players who love to collect, the official derivatives provided in the store are a highlight. The products are rich in variety, covering figures, posters, music CDs, PS5 physical CDs, co-branded Coke and controllers, which fully meet players' collection needs and daily use preferences. It is reported that even some refrigerator stickers with complex design techniques are expected to become popular items that are highly sought after.

At the same time, the first offline store of Blizzard official mall is also planned to open on the first floor of Hubin 88, Hangzhou on October 1. The new store will not only provide limited-edition game peripherals, but also aim to allow players' love to continue and bloom through various forms such as offline themed exhibitions, e-sports tournaments and player community activities, and further enrich the exchange and experience of local game culture.