Blizzard's world's first offline store settled in Hangzhou, opening a new chapter of immersive experience

暴雪的世界第一家離線商店定居在杭州,開放了一個新的身臨其境體驗

9月26日2025年

Recently, the gaming industry has received exciting news: Blizzard's first offline retail store officially opened trial business in Hangzhou on September 25. This store, located in Building C3, Phoenix Creative International, Yichuang Town, Zhuangtang Street, Xihu District, Hangzhou, provides a brand new immersive experience space for game enthusiasts, marking an important step forward in expanding offline player interaction mode.

  該商店的開放時間為每個星期一至週日的10:30至18:30。商店的設計延續了黑暗的暴風雪遊戲中深色的中國美學,而詳細裝飾的整體佈局結合了豐富的東方神話色。其中,一個大規模的裝置以中風騎著老虎為主題的主題已成為商店中最引人注目的視覺焦點,吸引了大量玩家停下來拍照。此外,逼真的黃色眉毛和埃爾蘭·森(Erlang Shen)的雕像以及遊戲主要角色的海報和數字在各個方面都展示了遊戲的獨特藝術魅力。

對於喜歡收集的玩家,商店中提供的官方衍生產品是一個亮點。這些產品富含品種,涵蓋了數字,海報,音樂CD,PS5物理CD,共同品牌的可樂和控制器,它們完全滿足了玩家的收集需求和日常使用偏好。據報導,即使有一些具有復雜設計技術的冰箱貼紙也有望成為受到備受追捧的流行物品。

At the same time, the first offline store of Blizzard official mall is also planned to open on the first floor of Hubin 88, Hangzhou on October 1. The new store will not only provide limited-edition game peripherals, but also aim to allow players' love to continue and bloom through various forms such as offline themed exhibitions, e-sports tournaments and player community activities, and further enrich the exchange and experience of local game culture.

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