Shift Up releases new financial report! Sales of "Sword Star" PC version will surpass the console version

Today, Shift Up released its fourth quarter financial report for 2024, with sales reaching 59.2 billion won (about 290 million yuan), operating profit reaching 42 billion won (about 210 million yuan in equivalent 200 million yuan). The amount increased by 29.3% year-on-year, and operating profit increased by 29.9% year-on-year.

　　In addition, the official has also announced QA questions and answers related to "Sword Star", let's take a look.

　Q: What is your evaluation of "Sword Star"'s performance in the fourth quarter and full year of 2024?

　　A: As the exclusive PS5 work released in April 2024, "Sword Star" has successfully established a 3A-level IP position in the market with the enthusiastic pursuit of global players. Although "Sword Star" is a single-player plot with a clear ending, it has steadily built a strong global fan community through continuous updates (just like the online service game mode).

　　In the fourth quarter of 2024, the performance optimization updates for PS5 Pro, the linkage cooperation with "Neil: Age of Machinery" and the implementation of Black Friday promotions effectively promoted the stable sales of "Sword Star" Growth continues to maintain the popularity of IP market.

　Q: What are the expected performance and basis for the PC version of "Sword Star"?

　　A: In the 3A-level game market, the market share of the PC platform is higher than that of the console platform, so we expect that the sales of the PC version of "Sword Star" will exceed that of the console version, and we have especially noticed that in the Asian game market A significant expansion trend in the single-player action game category.

　　Based on the systematic analysis of the success and failure cases of PC platform transplantation of the host exclusive game, we are preparing for the release of the PC version of "Sword Star" from multiple dimensions: including performance optimization, user experience improvement, and supplementary content development , and Shift Up's unique customized marketing strategy. It is particularly worth noting that we will focus on optimizing the smooth running experience of the game on UMPC devices (Steam Deck).

　　In addition, Shift Up also stated that it will release the latest news of its work "Project Witches" in the first half of this year, including the overall concept of the game.