Disney's strategic adjustment: Strive to rebuild a disconnect with young male audiences

　　Disney management has recently noticed a serious problem: over the past decade, the company has been completely "disconnected" from the young male audience (13-28).

　The root of this situation can be traced back to 2012. At that time, Disney acquired Marvel and Lucasfilm, a move that once greatly increased male audiences' interest in Disney content. However, the company's strategic direction then undergoes a major change, and it begins to focus on female-oriented narrative and project development, which gradually loses the advantages originally accumulated in the male audience market.

According to insiders, the decision of Lucasfilm head Katherine Kennedy has aroused many criticisms from the fan base. Many fans believe that her decision has damaged the value of the classic brand Star Wars. You know, when the founder George Lucas sold the copyright, he made it clear that the series should always use teenage men as the core audience. But during this period, Disney focused on the remake of classic animations and the development of female-themed projects, significantly reducing the number of large-scale adventure films for male audiences.

In order to reverse this unfavorable situation, Disney CEO Bob Iger has formally issued instructions to the producer and screenwriter team to develop film projects that can reattract young male audiences. This strategic task is led by the new film department head David Greenbaum, who has previously successfully operated the Searchlight Art Film Brand and has extensive experience and outstanding achievements in the film field.

　　Disney's goal this time is very clear, which is to rebuild the emotional bond with men of Generation Z, and to win back the attention of this group by creating works with grand adventure themes.

At present, Disney is actively taking a series of strategic measures to try to restore the once close ties with male audiences, after all, this connection was once lost due to the deviation of the studio's strategic center of gravity. In the coming years, we have reason to expect new projects to emerge one after another, which will work to attract young men and teenagers to re-enter the cinema and even potentially reshape the image of the media giant.