Lei Jun: Xiaomi is ahead of Apple in more than 17 technologies, and the road to benchmarking is long and painful

After the press conference last night, Lei Jun shared in-depth the determination and achievements of Xiaomi's transformation into a hardcore technology company in a media group interview. He said that with the background of only 7.5 billion yuan of R&D expenses in 2019, Xiaomi resolutely decided to invest 100 billion yuan in R&D efforts, and finally completed actual investments of 102 billion to 105 billion yuan. This huge investment has become a solid foundation for Xiaomi's new five-year R&D investment plan.

　　Lei Jun emphasized that it is this unswerving R&D investment that supports Xiaomi's transformation from a technology follower to a leader. "The changes you see today are actually the result of massive R&D investment. Many things cannot be achieved without sufficient R&D investment." He specifically pointed out that the many technologies used in the Xiaomi 17 series have led the industry, which marks that Xiaomi is firmly moving from an Internet company to a new stage of hard-core technology and intelligent manufacturing.

When talking about the competition with Apple, Lei Jun admitted that this was a "long and painful process", but Xiaomi's attitude was to "learning to Apple with all his heart" and achieve comprehensive benchmarking and even surpassing in the technological leadership and user experience level. He believes that although the iPhone 17 series has taken a big step compared to the past, Xiaomi 17 has already taken a leading advantage in multiple technology fields, which gives Xiaomi confidence in comprehensive benchmarking.

　This interview shows Xiaomi’s clear strategic context in which its brand transformation is achieved through high-end paths using R&D investment as the engine.