"The First Descendant" AI Internet celebrity marketing has failed! Players angrily criticize advertisements and are creepy

　　Nexon's multiplayer shooting game "The First Descendant" is in a public opinion storm due to a bizarre AI marketing campaign. In the third season "Breakthrough" that started on August 7, although the game attracted players through linkage with "Neil: Age of Mechanics", new characters and hover locomotives, the developer's AI-generated "Internet celebrity clone" promotion video has aroused strong disgust.

According to PC Gamer, these AI digital people, published on TikTok's advertisements, are based on real anchors (such as horror game blogger DanieltheDemon), introduce the game content with mechanical head swings and stiff pronunciations. The Reddit community has quickly emerged with a lot of criticism, with players accusing this marketing of being both "creepy" and insulting to real-life content creators involved in the Nexon creators program. A hot post that was on the page pointed out: "Even with AI technology, it would have been more creative to make game characters 'live' rather than creating such poor imitations."

After the controversy fermented, at least one related ad mysteriously disappeared from TikTok, and YouTuber Moxsy speculated that this was done by Nexon to eliminate negative comments. Although the game set a record of tens of millions of players in the first week when it was released in June 2024, the current situation of significantly shrinking player base may prompt publishers to try aggressive marketing. However, this self-defeated AI experiment has exposed the erosion of technology abuse on player trust - when mechanical sales tactics replace the enthusiastic recommendations of real creators, the bond between the game and the community is ruthlessly split by algorithms.