The person in charge of the Cologne Exhibition talks about development: No blind growth, and the exhibition needs to be restricted

　　Massive exhibitions are crucial to any media industry. They are not only the weather vane of industry trends, but also provide audiences with a platform for product experience and industry communication. As the largest game exhibition in Europe, Cologne International Game Exhibition has become the most important event in the global gaming industry since the E3 was suspended. Last year the exhibition attracted more than 300,000 visitors, and this year the scale continues to expand. The organizers have to expand the exhibition area and open larger venues to accommodate the "Opening Night Live" event.

　　Despite the strong momentum, Felix Falke, co-director of the exhibition, remained awake. He said in the interview that although it is gratifying that the number of exhibitors hits a new high, we should focus more on quality rather than blind expansion: "We have more exhibitors than ever before, which is good because our space still has room for growth. But (success) is more about the diversity and diversity of content. Our goal is not to expand blindly and expand again - because it is meaningless. The focus should be on quality, especially digital influence. We have seen growth in this area exponentially in the past few years."

This statement stems from reflection on the lessons learned by E3. E3 once blindly pursued scale expansion, which eventually led to overcrowding of activities and decline in experience. Falke stressed: "We don't want the atmosphere to get worse due to overcrowding. We could have stuffed more people - but we didn't do that - because for players, the quality of experience is paramount."

　This year's exhibition has many highlights, including trials of games such as Nintendo and Xbox, and the scale of independent game exhibition areas will also set a historical record. What is the final effect of the 2025 Cologne Game Exhibition? It is worth looking forward to.